Celebrity Testimonials

I was thinking the other day about propaganda. This is because I'm making this huge poster on celebrity testimonials in advertising. I grabs a bunch of magazines and flipped through all of them, ripping out the pages with celebrities faces on them. As I was doing this, I was thinking "does this crap really work?". Does Ellen asking "Does your Makeup make you look older?" make middle aged women all over America rush to the nearest drug store in hopes that there's still some "SimplyAgeless" Covergirl foundation left on the shelves? Does a picture of Jordan Sparks with a frothy milk-like substance on her lip and a glass of milk in her hand, really make teenage girls run to the fridge?

It does. And while Jordan Sparks isn't enough to make me drink a tall glass of Bessy's Finest, she is enough for her biggest fans. If I think back to last may, me and my mom were at a Bruce Springsteen concert. Now, Springsteen is one of our favorite musicians, and all it took was one inspiring song and a little speech about how we should donate to a Toronto food bank and we were sold. Five dollars of our money went to feeding the homeless without question.

So while you're sitting in the dentists office flipping through magazines and you see Halle Berry with bright red lips, or some random basketball player advertising reading, and think you're not affected by testimonials, put your favorite celebrity in their place.

Face it, we may think that being easily persuaded to buy or do something is weak, but it's not. It's human nature. And that guy in the advertising business knows that too. ;D